The Imperfect Journey
Genius + Tres Generaciones, 2023

Design: Alex Cheung
Producer: Katie McGuigan
Production Agency: Raw Media House

“The Imperfect Journey” was partnership between Tres Generaciones and Genius. The campaign paired musicians and artists together in a candid discussion about overcoming adversity - culminating with a reveal of a custom art piece made from one of the musician’s stories. The pairings were: Pusha T and Al-Baseer Holly, J.I.D. and Zeph Farmby, Baby Tate and Distortedd. A microsite was also created that housed all of the content, themed to Genius’ larger design system around hip-hop’s 50th anniversary.

Alex Carr Cheung

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