Alex Carr Cheung

Unbannable
Genius + Jordan, 2024Design: Alex Cheung, Emily Taylor
Producer: Katie McGuigan
Production Agency: Raw Media House
Supporting Jordan’s “Unbannable” initiative, Genius banned lyrics on over 18,000 songs across the site that were related to Michael Jordan’s legacy. We included terms like “flu game,” “six rings,” and “like Mike,” as well as the complete discographies of artists who’ve done sneaker collabs with Jordan Brand.

The sitewide ban effectively posed the questions, What if Nike had never paid the $5,000 fine levied by the NBA every time Jordan wore his shoes during his 1984 rookie season? How would the world be different without defiance—if the artists we love got banned?

A site was also created that housed all of the content.



Index

Next →


About 📄