Living Tracklist
Genius + Sprite, 2026Art Direction/Design: Alex Cheung UI/UX Design: WØRKS As part of Sprite’s “Living Tracklist” campaign, Genius hosted a website that provided cultural context and music knowledge around the 50 tracks comprised in the list. The site provided an interactive experience where a user could view all of the tracks, click into individual ones to learn more about the key lyric and song, view additional Genius content, and click out to a Sprite sweepstakes. Built as a mobile-first experience, the site capitalized off traffic via QR codes on lyric-branded Sprite cans.
The campaign ecosystem included a Genius-produced “For The Record” roundtable discussion video consisting of industry heavyweights such as Angie Martinez, Speedy Morman, Scottie Beam, Nyla Symone, and Rob Markman. Cutdowns of the discussions were hosted on the relevant trackpages in the website and the full-length video was promoted across Genius and Sprite socials.