What’s In A Name? Vox Creative/Explainer Studio +
Qatar Foundation, 2020 Design/Art Direction: Alex Cheung Cel Design/Animation: Yuval Haker Motion Design: Louis Hamwey, Alex Cheung Producer/Writer: Ginny MohlerAs part of Qatar Foundation’s Education City initiative, Vox Creative was tasked to create a series of videos on the past, present, and future of education. This longform explainer video focused on why mispronouncing a name can undermine a student’s identity.
Through remote interviews, we captured the unique stories of students and teachers in understanding the importance of getting name pronunciation right. The accompanying article can be found here.