Alex Carr Cheung

What’s In A Name?
Vox Creative/Explainer Studio +
Qatar Foundation, 2020
Design/Art Direction: Alex Cheung
Cel Design/Animation: Yuval Haker
Motion Design: Louis Hamwey, Alex Cheung
Producer/Writer: Ginny MohlerAs part of Qatar Foundation’s Education City initiative, Vox Creative was tasked to create a series of videos on the past, present, and future of education. This longform explainer video focused on why mispronouncing a name can undermine a student’s identity.

Through remote interviews, we captured the unique stories of students and teachers in understanding the importance of getting name pronunciation right. The accompanying article can be found here.



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