Payment For Order Flow
Vox Creative/Explainer Studio + Public.com 2022Design/Art Direction: Alex Cheung Motion Design: Louis Hamwey + Jenny Scales Producer/Writer: Roberto DuméPublic.com, an online brokerage, came to Vox Creative to help explain how brokerages make money. During the pandemic, retail stock trading was at an all-time high, but few understood the complexity of what they were doing. This video specifically broke down Payment for Order Flow, the mechanism for how brokerages were able to offer “commission free” trade orders to their customers. Accompanying article page can be found here.