Genius IQ/BBQ 2023
Art Direction/Design: Alex Cheung
Creative Director: Emily Taylor
Production Agency: Superfly
Photo Credits: Kia Steiger-Dahl, Anna DaveCelebrating hip-hop’s 50th anniversary, Genius put together a live concert and end-of-summer party that took place at Knockdown Center in Queens, NY. While Genius had hosted versions of this event in the past, this one was branded specifically using a style guide made for the overall yearlong campaign for “The 50th.” Presented in partnership with INFINITI, Paco Rabanne, PATRÓN EL ALTO, and Showtime Original Series The Chi.