Graphic Designer

Neighborhood Flavor

Vox Creative + Jack Daniels, 2018

Vox Creative collaborated with Jack Daniels Honey to create a campaign that profiled various cities around the country. These videos were centered the “neighborhood flavor” of each location: from the Art Babes, an all-female artistic collective in Detroit, to the Venice Basketball League, a grassroots outdoor basketball community in L.A.

These six videos were accompanied by a custom hub that showcased each city. Visually, a bold color treatment was used to personalize each city - while also grounding it in the specific Vox Media site the video would live on.

Click each image to view its article and view the hub here.

Design: Alex Cheung
Production: AJ Gutierrez
Coding: Josh Laincz