Graphic Designer

Why We Trust

Vox Creative/Explainer Studio + AAA, 2021

AAA tasked Vox Creative with coming up with a campaign that told stories about “trust”. We took a broad concept and examined the multiple ways trust plays out in all of our lives. We ending up telling stories from looking at what a world post handshake could look like, to finding the origins of the word “trust”, to sharing a secret recipe.

This campaign encompassed 3x Explainer Videos, 2x Custom Articles and 3x Branded Audio. The accompanying hub can be found here.

Design/Art Direction: Alex Cheung
Motion Design: FAVO Studio

Producer/Writer: Liz Lian, Ginny Mohler