Why We Trust
Vox Creative/Explainer Studio + AAA, 2021Design/Art Direction: Alex Cheung
Motion Design: FAVO Studio
Producer/Writer: Liz Lian, Ginny MohlerAAA tasked Vox Creative with coming up with a campaign that told stories about “trust”. We took a broad concept and examined the multiple ways trust plays out in all of our lives. We ending up telling stories from looking at what a world post handshake could look like, to finding the origins of the word “trust”, to sharing a secret recipe.